The Quotation Of The Day Mailing List |
Quotation of the Day for October 9, 2014"While Micro Craft is a strong opponent, Shock Top has the small brewer/craft credentials to compete, and the resources to win and change the game in the fragmented craft segment. We captured our target's attention with the validated "Speaks for itself" campaign. Now we need a significant transformation to redefine flavour in craft with our delicious, approachable liquid, and cement Shock Top's position as a fun, flavourful craft brand." - From a memo distibuted inside Labatt, the Canadian division of the Anheuser-Busch InBev brewing corporation, on a planned disinformation campaign to pass off their corporate suds as craft beer. [http://bensbeerblog.com/2014/09/22/labatt-is-planning-an-expensive-intentionally-misleading-ad-campaign-for-shock-top/] [https://bensbeerblogging.files.wordpress.com/2014/09/labatt-connections-brief-sept-16-2014.pdf] Submitted by: Terry Labach Oct. 8, 2014  |
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