The Quotation Of The Day Mailing List |
Quotation of the Day for February 24, 2012"The rise of digital profiling and personalization has spawned a new industrial jargon that reflects potentially grave social divisions and privacy issues. Marketers divide people into targets and waste. They also use words like anonymous and personal in unrecognizable ways that distort and drain them of their traditional meanings. If a company can follow your behavior in the digital environment-an environment that potentially includes your mobile phone and television set-its claim that you are "anonymous" is meaningless. That is particularly true when firms intermittently add off-line information such as shopping patterns and the value of your house to their online data and then simply strip the name and address to make it "anonymous." It matters little if your name is John Smith, Yesh Mispar, or 3211466. The persistence of information about you will lead firms to act based on what they know, share, and care about you, whether you know it is happening or not." - Joseph Turow, University of Pennsylvania professor, from his 2012 book, The Daily You: How the New Advertising Industry Is Defining Your Identity and Your Worth. Excerpted in A Guide to the Digital Advertising Industry That's Watching Your Every Click. [http://www.theatlantic.com/technology/archive/2012/02/a-guide-to-the-digital-advertising-industry-thats-watching-your-every-click/252667/] Submitted by: Terry Labach Feb. 22, 2012  |
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